When my 2010 golf season ended, I had one club from each in my bag. I’ve at one time or another carried drivers, irons, and wedges from both companies. Now when it comes to the marketing wars between two of the biggest names in the industry, I can assure you I’ve got no personal dog in the fight.
While we certainly appreciate the humor, especially from an industry in which it’s largely lacking, what really caught our attention was Callaway’s claim that their RAZR Hawk Driver is 6 yards longer than TaylorMade’s R11. Following on the heals of that, Callaway’s marketing people released an ad showing a Hawk driver standing out above a see of R11 drivers with the caption “The Hawk’s diet now includes sheep”. We were just starting to put together the list of clubs we wanted to test in 2011 when Callaway kicked off a media frenzy of sorts by releasing their “Performance Over Paint” campaign on the same day TaylorMade released their R11 Driver (interesting coincidence, right?). Streamlined Surface Technology - Aerodynamic contours reduce energy loss from drag during the downswing by 17% compared to the Diablo Octane™ Driver.“You would be doing yourself a huge disservice by not adding the Callaway Razr Hawk Driver to your demo list when it comes time to buy your next driver!” Callaway RAZR Hawk Review.Forged Composite allows incorporation of a full-length hosel while maintaining a low center of gravity for optimal performance characteristics Distance Trajectory Weighting - Optimizes the center of gravity, promoting the ideal conditions for maximum distance with a high launch, low spinning ball flight.This technology saves weight that can be redistributed to the perimeter of the clubhead for a higher MOI Speed Frame Face Technology - A combination of VFT® and Hyperbolic Face™ Technology creates a larger sweet spot and increases ball speeds across the titanium face for longer, more consistent distance.The driver’s crown contains over 12 million turbostratic carbon fibers that reinforce 27% of the clubhead Forged Composite - a revolutionary material in the crown thats lighter and stronger than titanium.2012 Golf Digest Hot List Silver Award Winner
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