It is understood that her supporters chose pink because it is a “feminine color.”
Therefore, Robredo’s decision to initiate a pink campaign is seen as a response to “people’s demands,” she said. “Robredo’s supporters posted photos online with elements of the color pink in them,” Nepomuceno told DW. Social media broke into a “pinksplosion” in October 2021 when the vice president announced her candidacy. Pinky Nepomuceno, campaigning for the team of Leni Robredo, explained that the color pink was chosen by the people.
She is campaigning for an end to corruption, bringing greater rights to women and better governance as well as an end to what she has termed a culture of violence in the country. Robredo is now an independent presidential candidate with a clear mission to unite the opposition and the dissenting voices against sitting President Rodrigo Duterte. Through pink, she is breaking away from her old affiliation with the former Liberal Party’s (LP) administration, which was characterized by the color yellow.
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